It has been a while since I last posted. Locked in a research phase to determine the direction of my on-line businesses in 2009.
The on-line business world is challenging, competitive, confusing, ever-changing and frustrating. On-line companies are experiencing this phenomenon today.
News of lay-offs, credit markets tightening, government at a loss to cure the short-term effects of this waterfall downward. In a recent post I asked the question, "How will you innovate?"
So how do you react to this negative information? Is everyone losing their job around you? Are you depressed, angry, confused, bitter, feeling alone and not sure how to proceed? Join the club! Many on-line marketers have enough experience to see these changes as an opportunity, not as a liability.
Practicing the 'long view', will help them survive a brief change in their on-line income and prepare for the certain 'economic turn-around' when it arrives. Housing prices are down for one good reason, the 'American Dream' caused many first time homeowners to get in over their heads. Being unsophisticated in financial matters, they trusted their 'professional' mortgage lenders to handle the why and hows.
"Just get me in that house" was all they could say. Now that the adjustable interest rates built into their loans increased, in many cases their monthly payments have 'doubled' without a supporting income to match the new payments.
USA's foreclosures are at a record high level. The resulting 'bad loans' have caused AIG Insurance and Lehman Brothers Stock Brokerages to fail, as they cannot borrow cash to run their companies day-to-day expenses. Further abuses have been reported as lavish business trips to exotic locales has undermined the company's reputations. Huge cash bonuses paid to departing executives, while the rank and file worker is 'left holding the bag' are inexcusable.
The recent arrivals of Automobile executives by private corporate jets to the automakers bailout hearings in Washington, DC demonstrate a poor choice on their part to the consumer.
So, what do you do? You get busy! You read every blog post that has anything to do with on-line marketing, selecting those experts who have a trusted history of profitability and many comments on their blogs. Some recommended authors are below.
I have met all listed below in person, except Seth Godin, but he is always traveling and speaking at Google and other companies, advising them on various marketing issues they are experiencing. I hope to cross paths with Seth one day, 'he gets it'.
Read the blogs, both current and past by thought-leaders like: John Chow, Shoemoney, Chris Brogan, Seth Godin, Zac Johnson, Jonathan Volk, and other thought-leaders in their class. Comment on their blogs each time they post a new blog. Subscribe to their RSS feed to get updates when a new post has been created. Google their names to see all of the trade shows and seminars they attend. Go there and meet them, and ask them for help.
Join Twitter.com, not just a 'texting service' for adults, but a solid way to connect with people like Sir Richard Branson and Shaquille O'Neal. In this way, by conversations with the experts, and reading their post's, you will gain nuggets of information that will help you craft your on-line focus.
Feedback from those that have 'been there, done that' will also save you valuable time and money. So get out there and read and comment. Put a link to your blog in your comments. These blogs are read by thousands of people, and may just increase visitors to your blog.
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