Monday, December 15, 2008
Guy Kawasaki's New Book - 'Reality Check'
I just purchased Guy Kawasaki's latest book, Reality Check.
Guy has one of the best techniques for writing books about business! He not only makes them readable, he makes reading them fun and informative at the same time. This is something many business book authors fail to accomplish. Many authors are writing to an audience of other authors, and miss the point of the effort.
Unless your audience is made up exclusively of authors, you had better find another calling, because your book will not be read by anyone. Guy captures and narrates succinctly the start-up issues facing new companies. He provides a clear road-map to writing the 'business-plan', obtaining angel or venture capital financing, and most importantly exposes the things that will prevent you from succeeding at any of the above tasks.
He uses real-life examples of business foolishness, that really drives home his points completely. His writing style is brief, focused, and lively. Humor is a major component part of the book, and the 'dual-introductions' are hilarious, one 'final one' from "the fake Steve Jobs".
I met Guy Kawasaki at BlogWorld Expo 2008, after his lunchtime keynote with Steve Rubel. I mentioned that I had a copy of his earlier work, "The Macintosh Way". He paused and said, "oh, that's going back a few years!". Guy was so kind to hang out and answer questions after the keynote. He is accessible and puts his audience at ease. His knowledge of Silicon Valley is key to the depth and expanse of the information found in 'Reality Check'.
When I recently started following Guy's exploit's on www.Twitter.com and at www.alltop.com, I realized how multi-faceted he truly has become. He has a loyal following of former Apple Computer fans, who are now iPhone and Macbook users. Guy has stayed very current with Web 2.0 issues, and still pokes fun at the establishment, exhibiting an altruistic, helpful approach.
A recent photograph of Guy and Sir Richard Branson had Richard polishing Guy's shoes with his coat-jacket! Now that is truly customer service, and explains Richard Bransons considerable success with the Virgin Brand.
Please do go and find this book, buy it, read it and implement the steps Guy has defined. One day American business can return to the ethics, prosperity, and accomplishments that made it great.
I'm going to go and finish reading this book, and will post Part Two of my mini-review, in a few days. I purchased the book at a local Borders in California, and with my Borders discount the book was $25.00 + tax.
I would have been willing to pay twice that amount for the book, and plan on picking up a few more copies to send to ahem, companies that still don't 'get it'.
Please leave me a comment below, let's start a conversation and over on Twitter.com/nachase