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Tuesday, September 23, 2008

BlogWorld Expo 2008 in Las Vegas! My dinner with Shoemoney and John Chow!

Nicholas Chase at Market Leverage dinner with John Chow, a very happy fellow!
Photo Courtesy Gary Ng - www.iphoneincanada.ca (c) 2008

Market Leverage dinner winners with from left, Greg Morgan, a winner!, Zac Johnson, Jim Kukral, Nicholas Chase, also a winner!, Darren Rowse 'The Problogger', Ryan Hupfer of Hub Pages.com, John Chow, Shoemoney, Gary Ng, a winner! and Debbie another dinner winner!
Photo Courtesy Zac Johnson c 2008


I've had a life changing event this week.

Check out this photo of me at dinner with the 'thought-leaders' of Affiliate Marketing and on-line advertising! The Market Leverage dinner at Envy Steak house, in the Renaissance hotel, Las Vegas, Nevada at BlogWorld Expo 2008!

I started on Wednesday, trying to get a pass to BlogWorld Expo 2008 in Las Vegas. Just missed one from a Twitter person I was following. I'm fairly persistent when I have a goal, so then I found one of the BlogWorld partners on Twitter, and offered my videography sevices to the BlogWorld team. Not only did they accept, but I was given an unlimited-access pass to all of the events.

As a videographer, the challenge was to setup and record each panel or presentation, with minimal time between speeches to move and reset the camera, recorders etc. I lost some pounds schlepping my hand truck with my gear all over the South Hall of the Las Vegas Convention Center. Everyone at BlogWorld Expo 2008 was kind and helpful!

Rick Calvert and Dave Cynkin the BlogWorld management were simply amazing.

Thanks guys, you really helped me, I hope that I have been of assistance to you!

As a blogger and Affiliate Marketer, the information there was as cutting edge as it could be. A partial list of the presenters included, John Chow, Shoemoney, Zac Johnson, Brian Clarke, Jim Kukral, Shawn Collins of Affiliate Summit, Patrick O'Keefe, Dave Taylor, Darren Rowse, 'The Problogger', Guy Kawasaki, Steve Rubel, Michael Brito of Intel, Gary Vaynerchuk of Wine Library TV, Robert Scoble, Doc Searls, Timothy Ferriss of the '4-hour Workweek' book, and Mike Shinoda of Linkin Park.

Guy Kawasaki and Nicholas Chase after the Keynote Luncheon with Steve Rubel
Photo Courtesy Dave Cynkin c 2008

I visited with Guy after his Keynote Luncheon talk with Steve Rubel, very illuminating, especially how he expressed his feelings towards Steve Jobs and Apple Computer, and how for a mere $$$ five-million-dollar $$$ signing bonus he would come back!

As an added bonus, check out the photos! Yes, I had dinner with the thought leaders at BlogWorld Expo. John Chow, Shoemoney, Zac Johnson and Brian Clarke, Tyler Cruz and my Market Leverage team, including, Debby Phillips, Market Leverage's Digital Media Specialist,
my Affiliate manager Jennifer Fluker, Dina Riccobono, Marketing Manager, and the Market Leverage TV, Production Manager Judson Forman and the Market Leverage CEO!

The Unique Blog Designs team was there as well, Nate and the crew, as John Chow recently utilized their excellent services in redesigning his website at: www.johnchow.com

Mike Shinoda of Linkin Park with Nicholas Chase after Sunday Keynote
Photo Courtesy Dave Cynkin c 2008

Meeting Mike Shinoda of the band Linkin Park was a real highlight on Sunday. He was accessible and candid about how blogging had secured a Warner Brothers record deal for the band. He related how all of the band members were artists, and the band name came about because Lincoln Park, a real park in LA had been registered previously. To get the dot com they changed it to Linkin Park, brilliant!

Mike was adamant in his opinion that emerging bands no longer need a large record company, with the power of the web they can self-distribute digitally, and bypass the management hassles.

Timothy Ferriss, author of The '4-Hour Work Week' was very well received by the packed audience for the Sunday Opening Keynote with Mike Shinoda of Linkin Park, and Rohit Bhargava the moderator. Timothy stated that to be self-published these days was practically impossible, as the store shelves are dominated by the book publishers. As a test, Timothy printed some books, and stealthily placed them in a prominent spot next to other hardback books in a bookstore and then watched the shelves for a day to test his theory.

The Market Leverage Dinner

I arrived late after packing my video gear away, and Dina Riccobono introduced me around the room. All of the legendary bloggers and thought-leaders at the two tables were very accessible and nice to me, a newbie Affiliate and blogger. Their words of encouragement and sense of humor were genuine and fun! I was fortunate to meet my Affiliate manager, Jennifer Fluker, and she offered her professional assistance to my on-line efforts.

John Chow came over after the meal, with a huge wad of cash, and asked who wanted to hit the tables! Check out the photo of John and I and that wad of cash! Market Leverage had a cashinator machine set up in the exhibit hall, and you had one minute to 'grab-cash' before time was up. Tyler Cruz wore a coat into the booth, and won the cash, to be donated to another attendee later.

John and I, we had a good laugh about Michael Kwan crashing a Segway, version 2 in Canada at the factory test track! It violated the known laws of physics to see Michael crash the Segway, and break the Flip Mino video camera he was holding when he crashed! I believe NASA Ames and the defense department want to study Michael's brain, to insure none of his synaptic neurons gets into any future space vehicles! We laughed for a long time about poor Michael Kwan.... John kids him on a regular basis on his blog. www.johnchow.com

Zac Johnson had some encouraging words for me, and even offered to help, handing me his personal business card. Thanks Zac! Check out Zac's excellent blog at: www.zacjohnson.com

It was exactly this kind of community and family approach that all of the panelists and Affiliate / Bloggers attending the show exhibited all weekend. How refreshing from the corporate, button down, need-to-know environment of some trade shows.

BlogWorld Expo 2008 was a life-changing event for me, all launched becuase of a simple act of kindness on my part to assist where I could. This is an important recurring theme for all of us working 'on-line' to remember and practice daily.

Jim Kukral was helpful to me all weekend, even though he was busy moderating panels and watching the time for the panelists. He made sure that each panel had sufficient time for interactive Q and A and the attendees asked some very well-formed questions. I hope I wasn't in your way too much Jim, with my sensitive microphones and all that equipment! Check out Jim Kukral at The Flip Daily, www.JimKukral.com

I have started following these smart people on Twitter, an application that permits 140 characters per small instant text messages called 'tweets'. When you send a message you are 'tweeting' someone. They can 'follow' you and you can follow them, sort of a 'what are you doing now kind of tracker scenario.

Today I discovered something strange and wonderful, some of the thought-leaders are now following me! Ok, got to stay on track here, so much is happening so quickly, it's a testement to the 'Power Of The Web', how quickly one can get recognition for a small act of kindness.

When tweeting, "I'm making cheese-balls" does not have the same impact as saying: "I'm having dinner with Shoemoney and John Chow, Jim Kukral, Brian Clark, and Darren Rowse, Zac Johnson and Tyler Cruz at Blogworld Expo 2008!!!"

Shoemoney has the record for largest ever adsense check, over $133,300.00 for one month's profit on Google's adsense advertizing program! He spent some time with me after the panel he was on, and discussed family and how the web community is strong and vigilent in it's desire for self-informing each other, and not depending on traditional news outlets who move too slowly for the web attention span!

Shoemoney gave some time to me, after the SuperPanel to be interviewed, discussing the web community and being a real person to constituent bloggers out there. He said that he would remember me next year, and wanted to hear about my successes online. I'm even more dedicated now to make this online business grow! I'll try to host the video here real soon!

I'm tired but elated to be getting assistance from the best in internet marketing in the world! Oh, and after Shawn Collins of Affiliate Summit needed some assistance with his new microphone before his panel presentation, I assisted in temporarily mounting it to his tripod, we talked after the event, and he gave me a unlimited Platinum Pass to Affiliate Summit 2009!


I'm really just touching down after all of the excitement of the past five days. It's Christmas, and New Year's Eve, and my birthday all rolled into one fantastic present!

Keep tuned to these pages for more BlogWorld Expo photos, and how being authentic has certainly helped grow my on-line presence and reach.

Respectfully, Nicholas


Debby Phillips said...

Thank you for joining us for dinner. It was a great night of networking and meeting new people. If you have any questions please feel free to reach out to me.

AIM: mktlvgdeborah

Gary said...

Nicholas, awesome summary! It was great meeting you and you're welcome for the pics! BTW, the link to my site is not working? ;)

Nicholas said...

Gary, just fixed your link, it's live now.
Respectfully, Nicholas

Shawn Collins said...

Hey Nicholas -

It was a pleasure to meet you in Las Vegas - thanks for the mic assistance!


Maddie Ruud said...

Ryan (our Communicator of Awesomeness, ie Director of Marketing) had nothing but great things to say about the expo and this dinner in particular. He wrote his own post about the expo over on the HubPages blog.

Looking forward to reading more, both here on your blog, and over on HubPages, too!

Patrick said...

Thanks for the mention!

Suzanne Franco ~ the next Blogging Idol? said...

Wow! Nicholas ... sounds like a great event and a true learning experience for sure. I am envious ... and so happy for you. I've never been to any kind of blogging or marketing event but I'm sure they're awesome. I saw all of the gals on twitter talking about BlogHer conventions and that sounded fun too ... hopefully soon. Thanks for sharing it's fun to read about. *huGs* Suzanne