Richard Branson, yes 'that' Sir Richard Branson of Virgin Books, Virgin Atlantic et al, has launched a unique method for advertising and promoting his latest book, 'Business Stripped Bare'. A link to the video can be found, at the end of this post.
The Strategy
OK, picture this, a group of men and women dressed as businessmen and women, except without pants, just undergarments and knee-socks, strolling the streets of London during commute hour to promote Richard's latest book, 'Business Stripped Bare'.
They were offering the first downloadable chapter of Richard's book using a business card handout scheme, and getting the attention of all! How easy this was to implement, no huge marketing campaign, no public relations and product launch headaches, just people to people, a proven technique for generating sales for hundreds of years!
How I Found Out About This...
Mr. Branson recently started 'following me' on Twitter (www.twitter.com) a free, live messaging / contact service that has received the attention of some major United States corporations. I have of course begun following him.
I read his previous 'tweets' by looking at his 'Profile' page. There was a tweet and the URL within to watch the hilarious video, but also hugely successful marketing efforts.
About Twitter
Twitter limits your messages to 140 characters, and URL's are shortened to permit fitting them into the space allotted. Twitter permits the ability to read other users 'tweets', their individual outbound messages to add to the publicly-viewable stream of messages, or with the option to privately 'direct-message' those you are 'following'.
Start Using Twitter Today!
If you are not using Twitter, I highly recommend you begin at once! I have made some very important contacts, and received inumerable value from using the service.
In a previous post, a contact made on Twitter led to my attending BlogWorld Expo 2008 and meeting Shoemoney, John Chow, Jim Kukral, Robert Scoble, Doc Searles, Laura Fitton and Zac Johnson, the current 'thought-leadership' in Affiliate Marketing.
Here is the link to Mr. Branson's video:
http://entrepreneur.virgin.com/2008/11/12/nearly-naked-business-people-take-over-london-2/
Please leave me a comment if you liked this post, and buy Mr. Branson's book here in America please, we need the economy to turn around quickly! Respectfully, Nicholas
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